There’s a book that’s been out for awhile called Socialnomics:How Social Media Transforms the Way We Live and Do Business by Eric Qualman that is fantastic.
If you’re still on the fence about what social media is doing to our society and how you can capitalize on it, you need to read this book. Since this book came out, I’ve seen the videos I’m going to embed here pop up in presentations at conferences and conventions. Yes, they’re that good and they’re eye-opening.
Here’s the follow-up to the first video you just watched. Not as many people have seen it but it goes into the ROI of Social Media Marketing.
Now that Google has incorporated real-time search results of Facebook Fan Pages (link), the question you have to ask yourself is do you want your business to show up when consumers search for your product, or do you want someone else’s to?
An interesting article popped up in the Automotive News this week detailing a campaign that is being run by Scott Robinson Honda in Torrance, CA. Sean Bradley, CEO of Dealer Synergy, Inc., helped design this campaign. In a nutshell, Scott Robinson was targeting people shopping for Toyota Corollas (right in Toyota headquarter’s backyard). When people searched for the term “Toyota Corolla” at the top of the first page of search results there was a little video of a guy telling these searchers that maybe they should consider a Honda Civic (from Scott Robinson Honda, of course).
Imagine the possibilities of a dealer using a similar technique on their Facebook fan pages. Heck, they don’t even have to do it on their REAL fan page. They can have a fake Facebook fan page solely designed to be used for this purpose. Stick rich, relevant keywords in the status updates that can be indexed by Google or Twitter.
What would happen if you filled a Twitter feed and/or Facebook page with tweets or status updates like this….?
(Imagine YOU are a Honda dealer)
“Looking for a Toyota Corolla? Why not consider a Honda Civic? (insert TinyURL here)”
“Thinking about buying a car from (insert competitor name here)? We won’t be beat! Come to XXX Honda! (insert TinyURL here)
You get the idea.
Guerrilla marketing at its best.