[UPDATE: I discovered that how Google is determining what goes into the “Promotions & Offers” tab are emails that include CAN-SPAM regulated unsubscribe links. Well, that’s pretty much every dealership in the universe.]
As you may or may not know, Google introduced a new feature to their web-based Gmail interface. Tabs. It’s like a non-spam spam filter. This is what it looks like:
- Primary: According to Google, the e-mail that you “really, really want” goes there.
- Social: This is where Google is going to deliver e-mails from social sites including Facebook, Twitter, YouTube, etc. You know, all of those notifications.
- Promotions & Offers: This is where all the e-mails from retailers advertising goes. You know those “sale” e-mails, coupons, etc. (I bet you can’t guess what else will go here.)
- Updates: According to Google, this is where “updates, bills and receipts” will go.
What does that mean for dealerships and e-mail marketing? [Read more…]