As you probably heard, Facebook has integrated hashtags into their system. This provides another way in which your dealership has to get exposure for their Page. The old rules still apply, though. If you have crappy content, it’s not going to help. However, if you’re posting good content, not only is it another way to get exposure but you might even pick up some new “likes”. Yeah, they’re not necessarily going to be people in your geographic area.. they could be from anywhere in the world. However, my guess is that Facebook users are more likely to click on an easily-clickable hashtag “just because” than to do a full on Facebook search for a brand name.
Obviously, it’s a brand new feature so who knows if people will use it or not. My guess is they will in the same way they do on Twitter, Instagram, etc.
My advice: start adding hashtags to your Facebook posts. Use hashtags that people would search for. Don’t worry about hash tagging your dealership’s name.. people will search for that if they want to see YOUR posts specifically. Hashtag your brands and model names (that are in the content posted, of course). Think about what people would be interested in and, if applicable, use those hashtags. Think minimal and relevant in your use of hashtags. Save the “reactionary” and “opinion” oriented hashtags for Twitter (ie. #justsaying or #noms or #FML) unless you’re going to try and hijack a hashtag a la Jello.
Hashtags (for me, at least) went live today. I decided to search #Ford and these are a few examples of what I saw. None of these are Pages that I “like” with my account. Keep these examples (of which there are MANY) in mind the next time you’re posting content to Facebook. Do you want your Page’s content in the mix?
P.S. The last one’s my favorite. 😛