Throughout the day yesterday, via Twitter, e-mail and YouTube, Grant and I have been discussing why I believe his contest is bad and why he shouldn’t be teaching dealers inappropriate social media tactics. I think I explained myself clearly in my previous blog post and, in the interest of not writing a book here, I’m going to share the conversations, some select tweets, and his YouTube video which is without a doubt in response to our discussions.
biggest thing I have spent my career on is inspiring sales people to do MORE not
do less. If a sales person is going to fail let them fail by doing too
much and then making adjustments to do too much a
suggestions about the program being wrong suggest to take action is incorrect
and causes people to be ‘careful’ rather than
to take action.
world is filled with noise…..the only way people can break out is to take
action and lots of it. You are going to love the 10X rule because it is about taking
action in massive amounts.
Patton said, “a marginal plan executed ferociously is better than a well
thought out plan never executed.”
people to make mistakes by taking more action not by labeling actions wrong,
incorrect, against the rules – There is enough of this
you nor me or experts on social media….no one yet knows what actually works.
Lets agree to disagree and both discover what does
work by experimenting…
My reply to Grant:
So, in your opinion, violating Facebook’s Terms of Service as
well as the laws of the State of California (which have both civil and criminal
penalties) is ok?
Even if we disregard the whole “spamming everyone” part of my
argument, you can’t seriously be saying its ok for dealers to break rules and
laws because taking “more action” is better than less?
The people that are participating in your contest are ALREADY
YOUR FANS, Grant. By making them spam their friends, you do not accomplish
increasing your exposure to new people. It’s great to have promotions and
contest. Get people involved and engaging with you, just don’t make them do it
at their friends’ expense and makes sure you’re doing it legally and in
compliance with the rules and laws that govern them.
His reply to me:
I am not ‘making’ anyone do anything and I am not
I put together a contest to encourage people to learn while
Most of the people out there don’t even know how to start a
We have had over 20 people create video for the first time.
People are having fun with this thing and today now learning new ways to fine-target their message to clients so it is
not perceived negatively
Be a lover man, not a hater
Be an inspirer not a stopper.
Be an encouragement and supporter for action and
Still love you…
My reply to Grant:
You have to take responsibility as a public figure and role
model for dealers, Grant. People look up to you and will follow your lead. I
hold you to a higher level of accountability to what you put out into the world
than I do the average dealer.
I’m not alone in my thoughts. Many people share my opinion on
your contest. I think the video part of your contest is great. You ARE making
them post on FB and Twitter about your contest. If they don’t they can’t win so
if they want to participate, they have to do it.
The fact that they don’t know, or have, proper social media
skills only makes it worse. You’re teaching them the wrong way to do things,
not the right way.
I still love you too. You’re still them man. You don’t know how
many people have messaged me kudos for standing up to you and saying most
people would be afraid to. I just tell them that you can handle it and,
hopefully, respect my opinion.
My job involves teaching dealers how to do it right. Your reach
and exposure certainly outweighs mine but that doesn’t mean I shouldn’t advise
people not to follow your example. That would be neglecting my job, and
responsibility, in bringing proper digital marketing techniques into their
Right on bro= but there is a difference between
standing up and making someone else wrong…
at this point it seems like you are more interested in making me wrong
Based on what you are suggesting the social media campaign
I used to help NADA get the Brownback Amendment passed which protected auto dealerships from losing their finance depts. would have
violated the law. I slammed that thing every way possible from FB, TWeets, Youtube to direct emails into unwanted and completely
Where did you get that great signature…
My reply to Grant:
No, your Brownback Amendment activity was a “rally” so to speak.
It was a call to action and information for dealers. YOU were doing the
“spamming” if people considered it that, which I didn’t.
This is a contest. The state of California has laws regarding
contests, it does not have laws about social media. FACEBOOK, on the other hand,
has rules about having contests on their website, which your contest does not
I’m not interested in making you wrong. I KNOW you are. This is
not an opinion. I provided links to the laws and Facebook policies in my blog.
Feel free to read them for yourself.
Yes, you inspired my putting my signature image in my e-mails.
It was always my signature though. I didn’t make mine look like yours. You’ve
inspired me to do a lot of things. You’ve inspired me to be better at what I do
and helped me do that because I made a commitment to listen and learn.
I’m trying to HELP you understand that it’s important that you
teach the RIGHT way to do social media. Between you and I, we both know that
you’re great at teaching closing techniques to salespeople and motivating them.
We also both know that you’ve never sold a car via the internet and, in fact,
I’ve helped you with social media in the past.
I AM recognized as a thought-leader and expert in the field of
social media. That’s why I’m enlisted to do all of the social media for most of
the major auto conferences. They certainly don’t ask me to do it because I
don’t know how.
I know you’re a busy guy and probably don’t have time to go back
and forth with me. Ive always had your back and you know that. Ive contacted
you when your account was hacked. Ive shown you a lot of things. Just know that
I believe you needed to hear this and, hopefully, you’ll realize your mistake
and take action to change it.
Don’t make this a right vs. wrong thing. Don’t worry about
saving face. Just fix the problem.
As we tweeted back and forth today, a friend of mine, stated via Twitter that he was backing off because it was pissing his friends off. Here’s the conversation:
- Flooding your site with massive traffic
- Creating an army of back-links from all over the net
- building a monstrous, responsive list
- explode your revenue
- You shouldn’t listen to their friends and colleagues but “push through the criticism”.
- Social media is no different than him “knocking on a door”
- “if you stop because people are asking you to stop, you’re done.”
- If you’re creative, it’s not spam
- Social media is no different than knocking on a door, making a phone call, or sending out a piece of mail, it’s just electronic.
- I don’t need to listen to my friends and colleagues. You’re the only thing that matters. Got it.
- It’s not like “knocking on doors”, it’s like knocking on your FRIEND’S DOORS. I’m sure your friends would appreciate you harassing them.
- Uh… when did “No” stop meaning “No”?
- Even if it’s creative, it’s still spam.
- You can be spam whether you’re knocking on a door, making a phone call, sending mail, sending e-mail or being on social media. In fact, there are laws regarding the use of 4 of the 5 of these and, I suspect, there will eventually be laws regarding the use of social media.
All you have done is make
wrong – there is no direction, no guidance, and no teaching.
there have been no efforts to
do so either….
its been a constant
commercial of what I am doing wrong….then i expect you got some cowards
patting you on the back and got all inspired..
but you didn’t help guide or inform anyone of what to do only encourage
them not to do!
My friends don’t do that with
me. Teachers and mentors that I learn from encourage me to use my
and never suggest that I do
less but offer advice how I can be more effective…
Go back and look at your
tweets and see how policeman like they are. I am taking my time to tell
you this because I like you and would like you to be
supportive of me and what I am doing….
A better way to do this is by
example —– why don’t you get involved in the program and show them how to do
it or do you just monday morning quarterback?
Do you honestly believe that you are helping dealers learn anything
about social media?
got a 100 from my brother with a message on it for you…
loving you baby… I have given you too much attention today…
it has been fun! Have a monster year and best to you..