How many times has a dealership adopted a new technology that involves salespeople (or even management) to use it properly in order to maximize its value? Quite often is what I’ve heard in my career.
Inevitably, the techonology gets cut because nobody is using it as it designed to be. Is that the technology’s fault? or the dealership’s?
Putting processes in place are only as effective as buy-in and adoption throughout the dealership.
“This doesn’t work” is an excuse.
Don’t accept excuses. Rather, ensure that processes are being followed and, eventually, once staff sees that process is effective and that both they and the dealership benefit…
They will believe and follow it.
