If you haven’t already figured it out… stories sell.
Many businesses practice this inadvertently but they are telling a story that THEY want to tell (buy here because we’ll give you the best deal or we’ve been in business for 100 years.) Consumers don’t care.
What they care about is your morals, ethics, company culture & customer service.
By finding those types of stories & delivering them in a creative way, you’ll be able to engage your customers (or potential customers) by telling a story that they want to hear.