I blogged about this here on DrivingSales on Oct 6th, and according to this article from ABC News, Google is now rolling out the “Instant Previews” search feature over the next couple of days.
This is the quote from this article that stands out and reinforces my views on this game-changing Google feature that I blogged about:
“The “Instant Previews” feature announced Tuesday is meant to help people bypass websites that are either irrelevant or simply too visually cluttered for their tastes. It works for Google Web searches, as well as searches for news, video and local businesses.”
All I can say is that you better know what people are seeing in the preview of your website very quickly after this feature goes live. Now, instead of bouncing from your website, they’ll just never have to go there.
I’m still unsure how flash-based websites will translate into a “preview”. It “could” be that it just shows as black IF it is a live preview (versus an image).
SEO on Google has just added a new dimension to your search results. Now not only do you have to worry about WHERE you show up in search results but also HOW your website appears in the Instant Preview.
I’m sure you don’t want people “bypass(ing)” your website.
I, personally, think this is a HUGE game-changer. Websites that have relevant, “preview-able” content are going to get more traffic.
What are your thoughts?
Originally published on DrivingSales.com
