As I talk to dealers, I am amazed at how little they know about the resources and training opportunities available to them. Today, I just want to talk about one such opportunity.
In 2003, I went to my first Digital Dealer Conference. I can tell you that attending that conference was one of the best things I ever did. Since then, I’ve been to just about every one. This conference is invaluable for dealership personnel and has excellent training opportunities. If you are a General Manager, Sales Manager, e-Commerce Director, or Internet Manager, this conference is a must attend. Not only will you learn cutting edge techniques and best practices from industry leaders but you will have the opportunity to network and learn from your peers.
One area that is sometimes neglected by attendees is the vendor hall. I understand that you get hit up by vendors all day every day. Visiting the vendors (and not just the ones giving stuff away) is valuable in the sense that you know what solutions and technologies exist rather than trying to discover and identify them when the need arises. Be prepared for a problem with a solution. Visit the vendors. Ask them questions. See what they have to offer. You never know when you may need them.
This conference gives you the opportunity to learn practical techniques and things that you can take back to your dealership and immediately implement to sell more cars.
Registration is still open. Don’t miss out on this great opportunity.
(This may sound like a shameless plug but I can promise you that this is
sound advice and was not solicited.)
