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Reverse Engineering

January 24, 2023 By Arnold Tijerina

Apple has done this for decades. Sony made the first MP3 player. Consumers loved it. Apple waited and jumped in with an improved one. And now dominates the market.

Don’t try and do what YOU think consumers want. Instead, focus on what consumers WANT. See what’s working and then improve on it. Consumers will flock to your door.

Just ask Apple.

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